Sexy in The City
Is it what’s inside, or underneath, that really counts?
What can make you feel sweet, sexy, empowered and seductive all at the same time? Scrumptious chocolates? Not quite. Flickering candlelight? Getting warmer. A luxurious bubble bath? Almost there. Fabulous lingerie? Now you’re hot!
Don’t you feel secretly sexy when you’re wearing an amazing lacey bra and tulle thong with an unassuming pair of jeans and a t-shirt? How about the amped-up seduction a pair of thigh-highs creates under that stunning dress? Ladies, fine lingerie is just as important as those coveted Manolos, Jimmy Choos and Louboutins you’re so in love with. It’s time to embrace your femininity and treat “the girls”, as well as your derrière, to the luxurious treats that are plentiful in San Francisco’s superb high-end lingerie boutiques.

The Chantelle t-shirt bra... a must have, ladies... Weotta have at least one!
The next time you find yourself strolling along Fillmore Street in Pacific Heights, latte in hand, stop by My Boudoir where you can find lingerie for every mood from sweet Cosabella and playful Princesse Tam Tam to sexy Millesia and seductive Marlies Dekkers.
Looking for the perfect t-shirt bra but with a little added flair and a matching panty? Search no further than Les Cents Culottes on Polk Street in Russian Hill where you can bask in brands like Aubade, Chantelle and Simone Perele. Even men are on their radar with underwear for him from Eminence, Coup de Coeur and Gregg Homme.
Want more? Visit Alla Prima Fine Lingerie in Hayes Valley or North Beach and you won’t be disappointed. You’ll find gorgeous Italian, embroidered bras and panties from La Perla that may make you want to prance around your flat wearing nothing but lingerie even on a rainy, winter San Francisco day!
And last, but not least. No lingerie list would be complete without the grand dame of them all. If you really want to be irresistible, a naughty little number from Agent Provocateur located on Geary Street in Union Square should do the trick!
Say goodbye to Victoria’s Secret and hello to “I’m all grown up now” sexy.
